Active vs. passive methods of recruiting ethnic minority women to a health promotion program
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Discussion
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Implication
Comparative study finds passive recruitment achieves higher efficiency and adherence in ethnic minority women, suggesting cost advantages despite risk of selection bias.
Key Points
- To evaluate the screening yield, enrollment efficiency, and intervention outcomes of active versus passive recruitment strategies among sedentary ethnic minority women entering a home-based walking study.
- Recruited sedentary ethnic minority women aged 25–55 (N=126 enrolled) using either active methods (direct contact via in-person visits, telephone calls, or letters) or passive methods (community public notices).
- Evaluated the number of candidates screened, enrollment numbers, recruitment efficiency ratios, baseline demographic and psychosocial variables, and walking behavior at five months.
- Passive recruitment demonstrated an enrollment efficiency of 64% (97 recruited from 151 screened) compared to 11% for active recruitment (29 recruited from 236 screened).
- Participants recruited through active versus passive channels showed no significant differences in demographic characteristics, baseline psychosocial profiles, or study dropout rates.
- Women enrolled via passive recruitment engaged in significantly more walking at the five-month follow-up compared to those enrolled through active recruitment.
Cite This Study
Lee et al. (1997) studied this question.