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September 17, 2026International Journal of Sustainability in Higher EducationOpen Access

Learning to start a new business with values: the challenge of sustainable entrepreneurship in university teaching

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Authors

JPJoan Ramón Sanchís PalacioVCVanessa Campos ClimentACAna Teresa Ejarque Catalá

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Overview

Educational intervention study reveals improved sustainable business model design and entrepreneurial competencies in university students, highlighting the value of challenge-based learning.

Key Points

  • To evaluate an educational framework that embeds sustainability and the Sustainable Development Goals into entrepreneurship curricula through challenge-based learning in higher education.
  • Implemented a challenge-based learning methodology across five years at the University of Valencia and the University of Turku among final-year business administration students.
  • Integrated dedicated frameworks including the Triple Layered Business Model Canvas, the Common Good Matrix, and the Sustainable Lean Startup into a year-long group project.
  • Informed the educational intervention with a systematic literature review covering the period from 2003 to 2024 and engaged local industry partners for feedback.
  • Students developed an improved understanding of sustainability and the Sustainable Development Goals, yielding higher-quality business plans using specialized design tools.
  • The curriculum enhanced student motivation, key entrepreneurial competencies, and employability skills while fostering stronger collaborative ties between universities and industry.

Cite This Study

Palacio et al. (2026) studied this question.

synapsesocial.com/papers/6aabb7e75f706d05830e7321https://doi.org/10.1108/ijshe-06-2025-0591
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