The paper is devoted to the study of the tools of strategic communication of the state using the example of the BRICS summit in Kazan held in 2024. Based on modern theoretical approaches, the communicative elements of the event are analyzed, taking into account the political, economic, social and cultural context. The basic characteristics of the summit have been identified, confirming its belonging to acts of strategic communication. The author conducts an empirical test of the main hypothesis that the holding of the summit as an act of strategic communication of Russia allowed to achieve complex communicative effects. The chronological scope of the study includes the period of the event – October 22- 24, 2024. The empirical database consists of text and visual materials (website, transcripts of speeches, press releases, text of the Kazan Declaration, photo bank). Using methods: comparative analysis, discourse analysis and content analysis. According to the author, the purposeful, systematic, consistent, multi-channel and coordinated presentation of Russia’s position at the events of the BRICS summit in Kazan confirms its belonging to the acts of strategic communication.
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O. V. Lvova (2025) studied this question.
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