Ebola business narrative and the cycle of distrust

Sophie Harman; Myfanwy James; Godefroid Muzalia; Jules Villa

doi:10.1136/bmj-2026-100849

September 17, 2026BMJ

Ebola business narrative and the cycle of distrust

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Key Points

Examine how perceptions of commercialization and distrust affect community participation and control measures during Ebola virus disease outbreaks.
Conceptual evaluation of community dynamics, institutional credibility, and risk communication in epidemic intervention settings.
Distrust stemming from perceived economic motives directly impedes compliance with standard epidemic control measures.
Credibility and transparency within health leadership are identified as fundamental requirements for transforming community response and halting transmission.

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Implication

Expert commentary reveals that establishing credibility and institutional trust is vital during Ebola outbreaks, highlighting the need to dismantle harmful economic narratives.

Abstract

Credibility and trust are key to transforming the response

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Cite This Study

Harman et al. (2026) studied this question.

synapsesocial.com/papers/6aad0b22de0393d728b8964b https://doi.org/10.1136/bmj-2026-100849

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Ebola business narrative and the cycle of distrust

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Ebola business narrative and the cycle of distrust

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Implication

Abstract

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