Key result
Publicity campaign linked to a ~112% increase in GP aspirin prescribing for suspected MI.
Why the study?
A strategy to improve aspirin use in patients with myocardial infarction was needed to increase adherence and prescribing rates across a district.
Does a publicity campaign improve the use of aspirin in patients with myocardial infarction?
Observational
Does a publicity campaign improve the use of aspirin in patients with myocardial infarction?
Absolute Event Rate: 52.9% vs 25%
A district-wide publicity campaign successfully increased the appropriate prescribing of aspirin for patients with myocardial infarction.
Local publicity may boost prehospital aspirin use; hypothesis-generating and should not change practice without randomized confirmation.
Following a high‐profile publicity campaign across South Tyneside aimed at professionals and patients, 52.4 per cent of all patients admitted with suspected myocardial infarction during a six‐month period received 300mg of aspirin. Twelve months later GPs’ performance had improved from 25 per cent to 52.9 per cent of patients directly admitted by GPs being prescribed aspirin when first seen. Following a definite myocardial infarction 78.4 per cent of patients were discharged taking 75mg of aspirin, with no valid reason for omission in 6.6 per cent of patients. Six months after discharge 71.8 per cent of patients were still taking aspirin. Twelve months later 90 per cent of discharged patients were taking aspirin. GP PACT data showed a marked increase in prescribing 75mg aspirin during the period. The use of a publicity campaign to disseminate the message to both professionals and patients has resulted in a beneficial increase in aspirin prescribing for myocardial infarction across the district.
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Parr et al. (1999) conducted an observational in Myocardial infarction. Publicity campaign aimed at professionals and patients vs. Pre-campaign baseline was evaluated on Aspirin prescription by GPs for patients directly admitted with suspected myocardial infarction. A high-profile publicity campaign aimed at professionals and patients increased GP aspirin prescribing for suspected myocardial infarction from 25% to 52.9% at 12 months.
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