Going digital to boost safe and sustainable materials innovation markets. The digital safe-and-sustainability-by-design innovation approach of the PINK project

Hub, as the user Interface to the platform, finally guides the user through the complete AdMas&Chems development process from idea creation to market introduction. Guided by two Developmental Case Studies, the process of building of the PINK Platform is iterative, ensuring industry readiness to implement and apply it. Additionally, the Industrial Demonstrator programme will be introduced as part of the final project phase, which allows industry partners and especially small and medium enterprises (SMEs) to become part of the PINK consortium. Feedback from the Demonstrators as well as other stakeholder-engagement activities and collaborations will shape the platform's final look and feel and, even more important, activities to assure long-term technical sustainability.