Integration of the Kaizen concept into strategies for improving the efficiency and competitiveness of the region's economy

The modern economy is based on innovation and requires constant comprehensive improvement, including in interactions with consumers. The problem of sales is relevant both at the regional and macro levels. In this regard, manufacturers are forced to apply scientific methods to find ways to strengthen their positions in the market, which is solved by reducing the cost of production and the principle of continuous, continuous improvement. The paper examines how the principles of the Kaizen philosophy are applied in the implementation of the national project "Efficient and Competitive Economy", which is part of the federal project "Labor Productivity" in the cases of individual enterprises and in the regions of the Northwestern Federal District.