Korean Animation Identity and Theme Park Design

This article studies Korean animation and theme parks in the context of the development of the Korean wave, also known as Hallyu, or K-wave. The objective is to provide a better understanding of Korean animation and theme parks, their identity, and potential development in different forms, contexts, and media. The research methodology involves an introductory discussion on nostalgia, a review of recent developments in the Korean animation industry, interviews related to Korean theme parks, an analysis of technical features of animated films, and an examination of the relationship between Korean animation, theme park industry, and patron experience. The results of this study point toward a better understanding of Korean animation and theme parks, their use of new technology, and the integration of the notion of nostalgia in theme parks. The findings suggest a contextualization of the process of identification with the characters from the animated film to the theme park, combined with a connection between the narrative and the characters, as well as the use of new technologies for an immersive theme park experience.