Innovative approaches to developing talent and organizational culture in the context of digital transformation of russian universities

This article examines modern approaches to talent development and organizational culture formation in Russian universities against the backdrop of the digital transformation of higher education. It explores mechanisms for integrating digital tools to identify, attract, and retain talented faculty and researchers, as well as methods for fostering an adaptive corporate culture that fosters innovation. A review of theoretical talent management models is provided, along with practical cases of implementing digital platforms, HR analytics tools, and corporate training programs. Based on this analysis, recommendations are proposed for creating integrated systems for personnel development and cultural transformation, necessary to enhance the competitiveness of universities in the digital economy.