This article introduces the idea of ‘lexical ambiguity’ to describe how a state’s political vocabulary is deployed in ways that simultaneously satisfy differently positioned audiences in relation to questions of sovereignty, peace, territorial integrity and multipolarity. Its focus is Kazakhstan since the full-scale Russian invasion of Ukraine in 2022. Kazakhstan faces a double bind – externally, a deep economic and security dependence on Russia alongside a need to protect its own territorial integrity from Russian irredentism – and internally, since part of its population remains more loyal to Russia than to the Kazakhstani state. The article analyses Kazakhstani state texts issued between 2019 and 2026 to trace how official discourse has managed both binds through a single lexical mechanism. It divides the period into three phases: semantic evacuation before the full-scale invasion (2019–2022); lexical reinvestment under the pressure of invasion (2022); and consolidation of a two-register architecture, relational loyalty performed bilaterally with Russia, legal positions maintained multilaterally, across 2022–2026, shaped in turn by the war’s escalation, internal Russian turbulence, and shifting U.S. foreign policy after 2024. The findings extend Miskimmon, O’Loughlin and Roselle’s strategic narrative framework, repositioning lexical ambiguity as the mechanism through which multivector diplomacy operates at the level of individual statements. Longitudinal survey data (DEMOSCOPE 2022–2025) showing a stable, non-Russia-aligned majority alongside a bounded pro-Russia minority is consistent with, though does not on its own establish, the architecture having helped contain domestic political costs; the article also notes the limits of narrative strategy as a substitute for informational sovereignty.
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Nygmet Ibadildin (2026) studied this question.
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