Sport Corporate Social Responsibility on Badminton Development: A Comparative Legal Study of Indonesia and Malaysia

Corporate Social Responsibility (CSR) is widely recognized as an important element for corporate sustainability and is utilized as a public relations instrument to shape corporate image, in addition to fulfilling corporate responsibilities toward society, both in Indonesia and Malaysia. This study aims to analyse and compare the governance structures, coordination mechanisms, and evaluation frameworks of CSR in Indonesia and Malaysia. The objects of this study are the Daihatsu ASTEC badminton development program in Indonesia and the Maybank Junior Badminton Development Programme in Malaysia. The findings indicate that CSR in Indonesia is mandatory, serving to strengthen regulatory control and institutional alignment with national badminton development objectives. In contrast, CSR in Malaysia is voluntary, providing greater autonomy to sponsors while ensuring long-term program sustainability through partnerships between corporations and sports federations. Accordingly, this study emphasizes the importance of clear regulatory standards, transparency mechanisms, and structured collaboration between federations and corporations to ensure the sustainable development of badminton talent. In conclusion, differences in CSR practices between the two countries reflect variations in governance models and stakeholder coordination, rather than the normative superiority of one system over the other.