The Use of Artificial Intelligence and Digital Technologies in Modern Management

This article examines how artificial intelligence (AI) and related digital technologies are reshaping the core functions of management: planning, organizing, leading and controlling. Drawing on a structured review of the management and information-systems literature, it develops a conceptual framework that links technology capabilities (prediction, automation, augmentation and coordination) to managerial functions and to organizational outcomes. The analysis shows that AI creates the most value when it is used to augment managerial judgment rather than replace it, and when adoption is accompanied by data governance, skills development and changes in organizational structure. The article also identifies the main risks, including algorithmic bias, opacity, employee surveillance and over-reliance on automated recommendations, and proposes a phased adoption model with practical recommendations for managers and policymakers.