A critical failure mode in early-stage product design stems from the unexamined cognitive divergence between analytical founders and mass-market experiential consumers. This paper introduces the Cognitive Asymmetry Framework, a interdisciplinary model synthesizing neurobiology, evolutionary psychology, and behavioral economics. We demonstrate that analytical founders possess a high-resolution cognitive profile characterized by process-oriented dopaminergic rewards—deriving satisfaction from investigation, spec-auditing, and verification. Conversely, experiential consumers operate under severe cognitive fatigue, relying on low-friction heuristics and outcome-oriented dopamine triggers. When analytical founders project their investigative reward structures onto product interfaces, they introduce fatal cognitive friction. We formalize a dual-layered architecture—Substance-Complexity & Interface-Simplicity—providing a systematic methodology for founders to harness internal perfectionism behind the scenes while presenting frictionless, low-cognition touchpoints to the mass market.
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Min Jinseong (2026) studied this question.
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