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This article examines the theoretical and practical aspects of evaluating the efficiency of investment projects in service-sector enterprises. It provides a systematic analysis of modern criteria used for selecting investment projects in the service sector, determining their economic efficiency, and assessing financial outcomes. The study explores the economic substance of financial indicators employed in evaluating investment project efficiency, such as net present value, internal rate of return, return on investment, payback period, profitability index, and others.
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qizi et al. (2026) studied this question.
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