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The article examines the theoretical and economic-statistical foundations for enhancing the investment attractiveness of the service sector. It systematizes indicators of market potential, financial efficiency, infrastructure development, and investment risks used to assess investment attractiveness. An integrated assessment model based on indicator normalization and the application of weighting coefficients is proposed. The research findings can serve as a basis for attracting investments effectively and identifying directions for the sustainable development of the service sector in the Samarkand region.
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Ergashev Islom Ismoilovich (2026) studied this question.
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