Dining Experience dan Revisit Intention Generasi Z pada Kafe dan Restoran Halal

The rapid growth of the halal food industry has intensified competition among businesses seeking to attract and retain customers. In this increasingly competitive environment, consumers consider not only the halal assurance of food products but also the overall experience gained during their dining activities. This study aims to explore the role of dining experience in shaping revisit intention at halal cafes and restaurants. A qualitative approach was employed through in-depth interviews involving 80 Generation Z customers who had previously visited halal cafes or restaurants. The findings reveal that dining experience plays a significant role in encouraging customers to revisit. Beyond the availability of halal products and high-quality food, consumers highly value a comfortable atmosphere, excellent service quality, positive emotional experiences, and opportunities to fulfill their social needs. These factors collectively create memorable experiences that foster favorable perceptions and strengthen customers’ intention to return.