Pemanfaatan Teknologi Komputer Berbasis Artificial Intelligence Untuk Pengembangan Dakwah Islam Di Perguruan Tinggi

In the digital era, the development of Artificial Intelligence (AI) technology has brought a significant transformation in the method of spreading Islamic da'wah, especially among Generation Z students who have very high internet penetration. This research aims to explore the use of AI technology, the opportunities offered, and the obstacles faced in the development of Islamic da'wah in the university environment. Using a mixed-methods research design, data was collected through a survey of 400 students, in-depth interviews with 12 da'wah experts and practitioners, and a six-month analysis of chatbot logs. The results of the study showed a high rate of digital adoption, where 78% of students accessed the internet daily and 65% of them actively participated in online da'wah content. AI platforms such as da'wah chatbots for religious questions and answers and voice recognition-based Qur'an learning applications are the most frequently used media. AI implementations, such as the use of the IndoBert model, have been proven to increase audience engagement by up to 24.7%. The main supporting factors for this success are the availability of a strong campus IT infrastructure and digital literacy training for preachers. However, ethical challenges remain, especially related to students' concerns about the validity of content (50%) and data privacy (30%). The study concludes that AI is highly effective in expanding the reach of da'wah, but requires strict oversight mechanisms from religious experts (ulama) to ensure the accuracy of messages. It is recommended that universities integrate AI modules into da'wah curricula and encourage collaboration between technology experts and religious experts.