Creative Events：users’ Attitudes and Behaviors：identifying the Evaluation Structure Through Qualitative Research

This study used a questionnaire survey and interviews with participants of creative events (CREV). Although the initial plan was broader, most data came from CREV centered on Fan work fair. Focusing on this type, we outline a preliminary evaluation structure. Results indicate that CREV value is generated through a “creative cycle” linking two core elements: creative works and interpersonal exchange. Event design should avoid overemphasizing commercial aspects and instead foster exchange, a defining feature of CREV.