Pengaruh Artificial Intelligence Capability Dan Organizational Creativity Dalam Memaksimalkan Organizational Performance Pada Pt Radiant Utama Interinsco

This study examines the effect of artificial intelligence (AI) capability and organizational creativity on organizational performance at PT Radiant Utama Interinsco, an Indonesian oil and gas support services company. A quantitative explanatory design was used. From a population of 150 employees, 108 respondents were selected by simple random sampling based on the Krejcie and Morgan table. Data were collected using a five-point Likert questionnaire and analysed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The model explained 73.0% of the variance in organizational creativity and 86.3% in organizational performance. AI capability had a positive and significant effect on organizational performance (β = 0.232; p = 0.041) and on organizational creativity (β = 0.855; p < 0.001). Organizational creativity had a positive and significant effect on organizational performance (β = 0.723; p < 0.001). Organizational creativity partially mediated the effect of AI capability on organizational performance (β = 0.618; p < 0.001), with the indirect effect accounting for 72.7% of the total effect. These findings indicate that AI capability improves performance mainly by strengthening the organization's ability to generate, promote, and implement new ideas. Keyword: artificial intelligence capability; organizational creativity; organizational performance; PLS-SEM; oil and gas services. Abstrak: Penelitian ini menguji pengaruh artificial intelligence (AI) capability dan organizational creativity terhadap organizational performance pada PT Radiant Utama Interinsco, perusahaan jasa pendukung industri minyak dan gas di Indonesia. Penelitian menggunakan pendekatan kuantitatif eksplanatori. Dari populasi 150 karyawan, sebanyak 108 responden dipilih dengan simple random sampling berdasarkan tabel Krejcie dan Morgan. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Model menjelaskan 73,0% variasi organizational creativity dan 86,3% variasi organizational performance. AI capability berpengaruh positif dan signifikan terhadap organizational performance (β = 0,232; p = 0,041) dan organizational creativity (β = 0,855; p < 0,001). Organizational creativity berpengaruh positif dan signifikan terhadap organizational performance (β = 0,723; p < 0,001). Organizational creativity memediasi secara parsial pengaruh AI capability terhadap organizational performance (β = 0,618; p < 0,001), dengan pengaruh tidak langsung sebesar 72,7% dari pengaruh total. Temuan ini menunjukkan bahwa AI capability meningkatkan kinerja terutama melalui penguatan kemampuan organisasi dalam menghasilkan, mempromosikan, dan mengimplementasikan ide baru. Kata kunci: artificial intelligence capability; organizational creativity; organizational performance; PLS-SEM; jasa migas.