Fostering Pro-Environmental Behavior in Military Organizations: The Roles of Personal Values, Perceived Military Social Responsibility, and Environmental Awareness

This study applies the value–belief–norm theory to examine how personal values and social responsibility influence pro-environmental behavior among military officers and soldiers in Taiwan. It further explores how personal values, shaped by military organizational members, leverage non-combat missions to enhance combat-related actions. Using a questionnaire to collect data from 395 participants, this study developed a research framework to examine how military organizational members influence pro-environmental behavior. The results show that military organizational members’ involvement in pro-environmental behavior depends on their personal values, perceived military social responsibility, and environmental awareness. While higher levels of perceived military social responsibility generally enhance pro-environmental behavior, the extent of this effect varies with environmental awareness. This underscores the importance of managers strategically addressing military organizational members’ demands to develop pro-environment policy objectives aligned with environmental and social responsibilities.