Pemberdayaan Generasi Muda Desa Sindangmukti Melalui Pelatihan Keterampilan Digital Dan Wirausaha Kreatif

This community service activity aimed to empower the younger generation of Sindangmukti Village through digital skills training and creative entrepreneurship development. Young people have significant potential to contribute to rural economic development; however, their ability to utilize digital technology productively and develop creative business opportunities still needs to be strengthened. The problems identified include limited skills in using digital media for productive activities, limited understanding of digital marketing strategies, and a lack of ability to transform creative ideas into viable business opportunities. The activity was implemented through several stages, including needs identification, preparation, socialization, digital skills training, creative entrepreneurship training, practical activities, mentoring, and evaluation. The training materials covered the use of social media for marketing, basic digital content creation, product branding, business idea development, simple business management, and digital marketing strategies. A practical approach was applied to enable participants not only to understand the concepts but also to create promotional content and develop simple business ideas. The activity is expected to improve the digital competencies, creativity, entrepreneurial mindset, and economic independence of the younger generation in Sindangmukti Village. Furthermore, continuous mentoring and networking among participants are expected to support the sustainability of the program and encourage young people to actively contribute to local economic development.