Analysis Of Service Quality, Facilities, And Price On Student Satisfaction At Asmah Zaijuli Hamid School, Medan

Student satisfaction is a key measure used to evaluate how good the services provided by educational institutions. How happy student satisfaction is influenced by several factors, such as the quality of service they receive, the facilities available, and the price they pay. This study aims to examine how Service Quality, Facilities, and Price each Student Satisfaction. The research uses a quantitative method and survey approach. Data was gathered by giving questionnaires to students selected using purposive sampling techniques. The data analysis includes validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The findings reveal that Service Quality and Price each have a clear, positive impact on Student Satisfaction, while Facilities do not have a significant partial effect. Simultaneously, Service Quality, Facilities, and Price have a significant effect on Student Satisfaction. The R-Square value of 0.740 indicates that 74% of changes in Student Satisfaction can be explained by these the three independent variables in this study. This clearly shows that service quality and price suitability are the most dominant factors in increasing student satisfaction. Therefore, educational institutions should prioritize improving service quality and ensuring price suitability with the benefits received by students in order to enhance overall satisfaction.