Influencer-Based Marketing Strategies For Increasing Consumer Engagement

Influencer-based marketing has become one of the main strategies for increasing consumer engagement. With the rise of social media, influencers play a significant role in shaping consumer opinions and preferences toward a product or brand. This study aims to analyze the effectiveness of influencer-based marketing in enhancing consumer engagement, as well as the strategies companies use to optimize the benefits of collaborating with influencers. The research method used is a literature review by examining various relevant scholarly sources. The findings indicate that influencer-based marketing can increase engagement by up to 60% compared to conventional marketing strategies through mechanisms of trust, emotional connection, and credible recommendations.