Data and materials for: Brand Activism and Consumer Behavior: A Systematic Literature Review of Consumer Responses

Supplementary materials of a systematic literature review, reported according to PRISMA 2020, of 149 peer-reviewed articles (2018–2026) on consumer responses to brand activism. Scopus, Web of Science Core Collection and Cairn.info were searched (last search: August 20, 2026). The deposit contains: the article-by-article coding database (149 articles, 84 fields, 36 binary codes) with the correction log of the verification against the full texts (S1); the extraction grid, codebook and coding rules (S2); the full search strings and coverage test (S3); the lists of excluded records by criterion and of reports not retrieved (S4); the data for the two sensitivity analyses (S5); the supplementary materials S1–S8, including the reporting-completeness assessment, the research agenda and the review protocol with its amendments; and the completed PRISMA 2020 checklist (S9). Column headers and codes are in English; free-text cells are in French, the language in which the coding was done. No full text of the reviewed articles is included. See README.md for details.