Penguatan Profesionalisme, Kewirausahaan, dan Daya Saing Siswa SMK Tata Kecantikan Berbasis Standar Beauty Pageant Puteri Indonesia

This study aims to analyze the role of international makeup learning based on Puteri Indonesia standards in strengthening the professionalism, entrepreneurial spirit, and competitiveness of Beauty Vocational High School students. This study is motivated by the increasing demands of the global beauty industry, which requires graduates to possess not only technical makeup skills but also communication competencies, work ethics, creativity, digital literacy, and entrepreneurial abilities. The study used a literature review method by examining various scientific articles, proceedings, and relevant sources published in 2021–2025 related to vocational beauty education, project-based learning, teaching factories, entrepreneurship, occupational safety and health (K3), and national beauty competitions. The results of the study indicate that international makeup learning based on Puteri Indonesia standards has the potential to become an innovative model in vocational education because it integrates international makeup technical skills with character values, professional service, public communication, self-confidence, and representation of Indonesian culture. This approach can enhance students' professionalism through mastery of makeup techniques, equipment sanitation, service standards, work performance, and evaluation of work results. The entrepreneurial spirit can be strengthened through portfolio development, beauty service business simulations, personal branding development, and digital promotion. In addition, students' competitiveness increases through mastery of global makeup trends, adaptation to client needs, digital documentation of work, and the ability to combine international aesthetics with local identity. This study recommends the implementation of project-based learning, teaching factories, portfolio assessments, makeup pageant simulations, and collaboration with the beauty industry as strategies to strengthen the competencies of SMK Tata Kecantikan students. makeup, and industry collaboration as a relevant teaching model for SMK Tata Kecantikan.