Promoting beach sports in fishing villages: lessons from teenage volunteers' practice in Tanmen Town

Coastal beach sports serve as an efficient method to rejuvenate fishing villages and develop local cultural tourism. By taking the case of beach sports activities organized by teenagers in Tanmen Town, Hainan as an example, this paper explores the process of organizing the activity in a period of seven days. Results show that youth volunteer activities can help establish opportunities of community interaction and neighborhood relations and increase online exposure of the village. However, there are various challenges faced by the project, such as improper choice of promotional medium, lack of connection with the local fishery culture and problems of sustainable operation. Thus, this paper will explore practical experience and limitations of the activity and present optimized strategies, such as integrated online-offline promotion, incorporation of local cultural elements, collaboration with local enterprises and complete preservation of event archives.