Communicate Science in the Context of Tourism and Geoeducation Strategies. The Interpretive Panels of the Unesco Global Geopark Star

Science communication is a key tool for enhancing the value of geological heritage, promoting geo-education and developing sustainable tourism in areas designated as UNESCO Global Geoparks. The aim of this study is to analyse the science communication strategies implemented by the Estrela UNESCO Global Geopark, with a particular focus on the network of interpretative panels as a resource for landscape interpretation, environmental education and the promotion of tourism. Methodologically, a qualitative approach of a descriptive and exploratory nature was adopted, using a case study involving documentary analysis, non-participant direct observation and content analysis of the 19 interpretive panels located at 28 geosites within the area. The results show that these communication tools combine scientific, educational, heritage and tourism information, using accessible language, visual resources, bilingual content and digital tools that facilitate an understanding of geodiversity among different audiences. It is concluded that the Estrela Geopark’s interpretive strategy helps to strengthen scientific literacy, promote geoconservation, enhance the tourist experience and add value to the region, demonstrating that science communication is a strategic element in the sustainable management of nature-based destinations.