Stakeholder perceptions toward green building adoption in Greater Kuala Lumpur

Purpose This study explores the perceptions of key stakeholders concerning the adoption of green building practices in Greater Kuala Lumpur, with a particular emphasis on identifying perceived barriers and potential strategies to facilitate implementation. Design/methodology/approach A qualitative research design was employed, involving semi-structured interviews with nine experts from academia, industry and policymaking within Greater Kuala Lumpur's green building sector. Data saturation was achieved, and the data were analyzed thematically to identify recurring patterns and stakeholder perspectives. Findings The findings indicate that green building adoption is constrained by financial, regulatory, knowledge-related, market and procedural barriers, while targeted incentives, coordinated policies, capacity-building initiatives, market engagement and streamlined approval processes can effectively enhance implementation. Research limitations/implications While the findings are specific to Greater Kuala Lumpur, they provide practical insights for policymakers and practitioners. Future research could expand the stakeholder base and compare perceptions across different urban contexts. Originality/value This study offers one of the few stakeholder-based qualitative analyses of green building adoption in Greater Kuala Lumpur, integrating perspectives from academia, industry and policymakers to highlight challenges and strategies for sustainable urban construction.