Transfer Teknologi Platform ISLAND-MARKET Berbasis E-Commerce dan Business Intelligence untuk Penguatan Digitalisasi UMKM Negeri Hatumete

Digital transformation has become increasingly important for Micro, Small, and Medium Enterprises (MSMEs) to expand market access, improve transaction management, and support data-driven decision-making. This community engagement program aims to introduce and transfer the ISLAND-MARKET platform, integrating e-commerce and Business Intelligence (BI), to MSMEs in Negeri Hatumete, Maluku, Indonesia. The program adopts a participatory approach encompassing partner needs assessment, technology preparation, socialization, application demonstrations, user training, and assistance in utilizing the BI dashboard. ISLAND-MARKET integrates product, category, order, customer, payment, shipping, voucher, sales analytics, and reporting features. Its BI dashboard presents key business performance indicators, including total revenue, number of orders, products sold, number of customers, active products, and pending orders, along with period-based sales visualizations. Activity documentation confirms that platform introduction and socialization sessions were conducted through presentations and application demonstrations. These activities represent an initial step toward introducing digital technology for more structured business management. However, improvements in participants' knowledge, operational skills, technology acceptance, and economic performance cannot yet be quantified because participant evaluation results are unavailable. Program sustainability is expected to be supported through follow-up assistance, user manuals, and capacity building for designated platform administrators among the partner community. This initiative provides a foundation for strengthening MSME digital capabilities in Negeri Hatumete through the sustainable utilization of e-commerce technology and descriptive sales analytics.