Mídia e racismo: análise dialógica dos níveis de imparcialidade nas notícias/reportagens do caso programa de trainees Magazine Luiza – 2021

Study of the interlocutory process in journalistic texts from digital content periodicals, namely: “O antagonista” and “Exame.com”, about the case Programa Pasantes Revista Luiza – 2021 which opened registrations only to black candidates. The objective, according to the company, is to bring more racial diversity to the company's leadership positions, recruiting university students and recent graduates from all over Brazil. The written press recorded the impact and controversies that generated the initiative. The way in which it happens is the theme of this article that aims, in the light of the Brazilian theoretical framework on race and racism (Almeida, 2018; Bento, 2022; Fanon, 2008) and of the texts of the so-called Bakhtin Circle, in particular, the concept of “dialogism” to analyze gender discourses from a qualitative interpretative perspective with the aim of highlighting the mechanisms of structural racism present in the media of communication of Brazilian society after 132 years of the official abolition of slavery. Violence that is externalized physically on the ground (as reported by the Security Observatory Network - 2019, with the data that 78% of deaths caused by police are black people), is also symbolically and ideologically through journalistic language.