The Applications of Blockchain – AI Traceability in Cross-border E-Commerce Cosmetics Anti-Counterfeiting

With the expansion of cross-border e-commerce market, the demand for cosmetics anti-counterfeiting has become increasingly prominent. The traditional traceability technology is difficult to deal with the complex and changeable means of counterfeiting in cross-border e-commerce due to the problems of easy data tampering, isolated information island, and single anti-counterfeiting means. The traceability system proposed by the research takes a dual-chain consortium blockchain (a business data chain and an audit chain) as the core carrier the blockchain distributed ledger as the core carrier, and combines smart contracts to achieve automatic collection of cosmetics’ whole life cycle data and tamper proof storage, covering key links such as raw material procurement, production and processing, cross-border logistics, and terminal sales. The traceability architecture can integrate the data storage capability of blockchain with AI’s intelligent analysis capability to form a three-dimensional anti-counterfeiting system with complementary technologies. The research results can not only improve the level of cosmetics anti-counterfeiting and reduce consumer purchase risk, but also serve as a practical paradigm for the applications of blockchain and AI in cross-border e-commerce.