From Narratives That No Longer Persuade to Those That Enchant Again: An Analysis of Narratives of Fury in Polarized Contexts in the United States, Brazil, El Salvador, and Argentina

The main objective is to analyze the variation in the resonance and echo of outrage narratives within agenda setting, consensus building, and policy institutionalization in Argentina, Brazil, the United States, and El Salvador 2017–2025. The article employs a mixed‐methods design grounded in the Narrative Policy Framework. This methodology combines qualitative content analysis—to identify narrative structure and strategy—with quantitative content analysis that codes resonance (the alignment of narrative structure with core beliefs) and echo (the propagation and polarization based on the frequency of narrative strategies in the analyzed speeches) on an ordinal scale. The main findings indicate that while these narratives are initially effective in mobilizing support and shifting the policy agenda, they tend to exacerbate polarization and hinder the construction of sustainable consensus, ultimately affecting the institutionalization of public policies.