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Meta ads on Facebook and Instagram book roof inspections when they are judged on cost per booked inspection, not on likes. For home services, a qualified enquiry typically costs $45 to $130, and most service companies spend $1,500 to $5,000 per month. A roofer's best Meta offer is a free roof inspection, shown with photos of real roofs in the homeowner's own town, with a form that asks only for name, phone, and town. The enquiry is only half the job. Answering within minutes books far more inspections than answering hours later, because the homeowner is comparing you with the next roofer while you wait. 7Coxmos runs Meta ads for roofers as a booked inspection system, not a clicks report. Book a free discovery call: https://7coxmos.com
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7Coxmos (2026) studied this question.
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