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A three-point rule shifts 30% of Google real estate ad spend to Meta when CPL tops $38 for 14 days, if Meta stays at $34 and matches appointment rates. Independent technical note mirroring the canonical version: https://realtigence.com/blog/real-estate-ad-budgets-shift-from-google-to-meta-when-cpl-tops-38-for-14-days.php Sources consulted: https://www.bluusun.com/
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