Local Services Ads for Home Services in 2027: Pay Only When a Real Customer Calls

Local Services Ads are Google's pay per enquiry ads for local service businesses. They sit at the very top of Google search results, above Search ads, showing your business name, your verified badge, and your contact options, and you pay only when a real person calls or messages through the ad. Home service enquiries typically cost around $63 each, with plumbing ranging roughly $25 to $160 and roofing roughly $40 to $250 by market and service. Setup takes 2 to 5 weeks including background checks and licence verification. From August 2026 Google has been moving these ads into Google Ads as Performance Max campaigns with pay per enquiry goals, with remaining categories following in 2027, but the model stays the same: you pay for real enquiries, not clicks. 7Coxmos sets up and manages Local Services Ads for home service businesses as a booked job system. Book a free discovery call: https://7coxmos.com