Analisis Kinerja Keagenan Kapal Dalam Menunjang Efisiensi Operasional Di Pt Bahari Eka Nusantara

Ship agency plays a strategic role in ensuring operational efficiency and smooth port calls for vessels. PT Bahari Eka Nusantara Bontang Branch, as a shipping agency service provider, is required to deliver swift, accurate, and compliant services adhering to operational safety standards. This study aims to analyze the influence of human resource (HR) quality in ship agency, identify key factors affecting operational performance, and formulate strategies to enhance operational efficiency at PT Bahari Eka Nusantara. A descriptive qualitative approach was employed, gathering data through direct observation during a 12-month internship period, in-depth interviews with operational heads and staff, and documentation of agency activities. The results reveal that agency performance at PT Bahari Eka Nusantara generally contributes positively to accelerating clearance in/out processes and vessel berthing. However, operational efficiency remains hindered by limited operational staff count and technical competency, foreign language communication barriers with international ship crews, and suboptimal coordination among port stakeholders. Improvement efforts include conducting agency training programs, English language courses, enforcing strict discipline and reward mechanisms, and strengthening real-time communication systems to reduce vessel dwelling time in port.