Perlindungan Hukum terhadap Konsumen atas Kerugian dalam Transaksi Jual Beli melalui Platform Digital

The growth of digital platforms has transformed buying and selling practices, yet it has also increased the risk of consumer loss, including non-conforming goods, counterfeit products, delivery failure, fraud, and personal data breaches. This study aims to analyze the forms of legal protection available to consumers for losses arising from sales transactions on digital platforms, the position and responsibility of platform operators, and the available dispute resolution mechanisms. The study employs normative juridical research using statute and conceptual approaches, based on a literature study of primary, secondary, and tertiary legal materials that are analyzed qualitatively and prescriptively. The findings show that consumer protection is regulated in layers by the Consumer Protection Law, the Electronic Information and Transactions Law, the implementing regulations on electronic commerce, and the Personal Data Protection Law. However, legal ambiguity remains regarding the limits of platform responsibility, the burden of proof, and the effectiveness of online dispute resolution. The study concludes that platform responsibility is conditional and fault-based, so that stronger seller verification duties, complaint-handling mechanisms, and online dispute resolution are required.