Key points are not available for this paper at this time.
The increasing attention that literary works are receiving in the marketing literature suggests that more extensive use be made of movies, television shows, plays, and novels in the marketing curriculum. The Breakfast Club and The Big Chill are used to show how an innovative course in consumer behavior could be structured using motion pictures.
Lynch et al. (Mon,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: