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This research explores how social media peer communication and live streaming influence young female consumers' attitudes and pride towards local brands.

March 30, 2026

The effect of social media peer communication and live streaming on young female consumers attitude and pride toward local brands

Key Points

This research explores how social media peer communication and live streaming influence young female consumers' attitudes and pride towards local brands.
Survey of young female consumers
Analysis of social media interactions
Assessment of attitudes towards local brands
Social media peer communication positively affects consumer attitude.
Live streaming enhances pride in local brands among young females.

Abstract

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Authors

N.A. Sulhaini

Junaidi Sagir

N.A. Sulaimiah

Journals

International Journal of Electronic Business

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Building similarity graph...

Analyzing shared references across papers

The effect of social media peer communication and live streaming on young female consumers attitude and pride toward local brands

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

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