Drivers of Green Purchase Intention: The Roles of Environmental Awareness, Youth Consumption Behavior, Advertising Psychology, and Circular Economy Marketing

Key Points

• This research investigates how environmental awareness, youth consumption behavior, advertising psychology, and circular economy marketing influence green purchase intentions.
• Qualitative analysis of consumer behavior related to green purchasing patterns.
• Assessment of environmental awareness levels and their impact on purchase intentions.
• Evaluation of advertising psychology strategies in promoting sustainable products.
• Higher environmental awareness significantly boosts green purchase intentions among youth.
• Youth exhibit positive consumption behaviors towards products marketed with circular economy strategies.
• Effective advertising that highlights sustainability enhances purchase likelihood by 30%.

Abstract