Does responsible consumption lead to consumer well-being An empirical study exploring generation Z perspective using sustainable consumption theory

Key Points

• This research aims to investigate how responsible consumption influences consumer well-being, particularly from the perspective of Generation Z.
• Empirical study examining Generation Z attitudes
• Utilization of sustainable consumption theory for analysis
• Survey methodology to collect data from participants
• Positive correlation found between responsible consumption and consumer well-being
• Generation Z shows a high level of awareness about sustainable practices
• Findings suggest that promoting responsible consumption could enhance overall satisfaction and well-being among this demographic.