A Study for Citizens’ Behavior on Purchasing and Using Green Products

Key Points

• The study aims to identify the factors influencing citizens' purchasing and usage behavior regarding green products.
• Conducted a review of previous research to categorize variables affecting behavior into three domains: environmental perspectives, purchase tendencies, and demographics.
• Utilized standardized multiple regression analysis to determine the impact of specific variables on green product purchasing behavior.
• Examined a total of eight explanatory variables distributed across the identified categories.
• The presence of eco-friendly certification labels significantly influences green product purchasing and usage behavior.
• Citizens' attitudes and interests towards the environment also have a notable impact, though demographic factors like income, age, and education show less influence.
• Product pricing negatively affects purchasing behavior and has a greater impact than demographic characteristics, suggesting that lowering prices could promote green product adoption.