A Study for Citizens’ Behavior on Purchasing and Using Green Products

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Key Points

The study aims to identify the factors influencing citizens' purchasing and usage behavior regarding green products.
Conducted a review of previous research to categorize variables affecting behavior into three domains: environmental perspectives, purchase tendencies, and demographics.
Utilized standardized multiple regression analysis to determine the impact of specific variables on green product purchasing behavior.
Examined a total of eight explanatory variables distributed across the identified categories.
The presence of eco-friendly certification labels significantly influences green product purchasing and usage behavior.
Citizens' attitudes and interests towards the environment also have a notable impact, though demographic factors like income, age, and education show less influence.
Product pricing negatively affects purchasing behavior and has a greater impact than demographic characteristics, suggesting that lowering prices could promote green product adoption.

Analyzes factors influencing green product purchases in citizens, suggesting price reduction as a strategy.

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Jeongseok Lee (2026) studied this question.

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