An examination of consumer behaviour toward Chinese banking offers: empirical study with moderation of financial risks

Key Points

• The study aims to analyze consumer behaviour towards banking offers in China, focusing on financial risk moderation.
• Utilized an empirical study design to gather data on consumer preferences.
• Explored the relationship between banking offers and perceived financial risks.
• Analyzed data to identify patterns and influences on consumer decisions.
• Consumers exhibit varying responses to banking offers influenced by levels of financial risk.
• Financial risk moderation significantly affects consumer decisions regarding banking services.
• The findings suggest specific areas banks should focus on to improve consumer engagement.

Abstract