August 7, 2025Journal of Business and Management StudiesOpen Access

Women’s Adoption of Augmented Reality in the Context of Beauty Products in Emerging Country

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Authors

SBSabrine BouallegueHigher Institute of Management INImed NouriUniversity of Sousse RBRym BouzaabiaTunis University

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Implication

Quantitative research finds augmented reality positively influences perceived ease of use and consumer engagement in beauty applications among women in Tunisia, suggesting significant user experience enhancements.

Key Points

MAIN FINDING: Augmented reality attributes enhance consumers' perceived ease of use and usefulness, boosting engagement.
KEY EVIDENCE: Survey of 300 women in Tunisia shows direct positive correlation between AR attributes and user perception.
APPROACH: Quantitative design used purposive sampling to assess women’s experiences with beauty AR mobile applications.
SIGNIFICANCE: Insights reveal AR's vital role in shaping consumer interactions with beauty products in emerging markets.

Cite This Study

Bouallegue et al. (2025) studied this question.

synapsesocial.com/papers/689dfe90d61984b91e13ba98 https://doi.org/10.32996/jbms.2025.7.4.20

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Women’s Adoption of Augmented Reality in the Context of Beauty Products in Emerging Country

Discussion

Member takes

Implication

Key Points

Cite This Study

Women’s Adoption of Augmented Reality in the Context of Beauty Products in Emerging Country

Discussion

Member takes

Implication

Key Points

Cite This Study

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