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May 29, 2024Review of Marketing Science

AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want

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Authors

ABAsad Hassan ButtHAHassan AhmadNKNaeem Khan

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Cite This Study

Butt et al. (2024) studied this question.

synapsesocial.com/papers/68e67f5eb6db6435876089fchttps://doi.org/10.1515/roms-2023-0018
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1THE IMPACT OF AUGMENTED REALITY ON PURCHASE INTENTION IN THE BEAUTY INDUSTRY: A QUALITATIVE EXPLORATION OF CONSUMEREXPERIENCES2025
  2. 2Bridging virtual and physical retail through augmented reality: A multi-method analysis of consumer behaviour2025
  3. 3Women’s Adoption of Augmented Reality in the Context of Beauty Products in Emerging Country2025
  4. 4The Influence of Augmented Reality on Online Shopping Experiences2023 · 1 citations
  5. 5Augmented Reality in E-Commerce and Virtual Shopping Experiences2025