August 13, 2025

The Impact of Augmented Reality on Purchase Intention in the Beauty Industry: A Qualitative Exploration of Consumerexperiences

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Augmented reality experiences enhance product visualization, significantly improving purchase intentions in consumers.
The study involved semi-structured interviews with 20 Indonesian beauty consumers, revealing complex emotional responses.
Employing a phenomenological approach, this qualitative research highlights the psychological factors influencing purchase decisions.
Findings highlight the importance of augmented reality in shaping consumer behavior and optimizing digital marketing strategies.

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Qualitative analysis reveals how augmented reality impacts consumer decision-making in the beauty industry, indicating emotional influences.

Husna et al. (2025) studied this question.

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Qualitative analysis reveals how augmented reality impacts consumer decision-making in the beauty industry, indicating emotional influences.