Quantitative analysis reveals that religious values significantly influence purchase decisions, suggesting marketers should align with cultural norms.
This study aims to analyze the influence of religious values on the decision to purchase Israeli products among housewives in Banjarmasin, South Kalimantan. Using a quantitative approach and non-probability sampling, this study involved 40 respondents with knowledge of Israeli products, and data was collected over a period of three months. Regression analysis results indicate that religious values significantly influence purchasing decisions (t-value = 2.324; significance = 0.023). These findings suggest that housewives with strong religious commitments tend to avoid Israeli products. This study provides insights for marketers in formulating strategies sensitive to consumers' cultural and religious values, and recommends the need for education about products in accordance with halal principles
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Rina et al. (2025) studied this question.
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