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September 27, 2025Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan)

Role of Consumer Ethnocentrism, Cultural Sensitivity, and Imported Product Judgement on Intention to Purchase of Indonesian Domestic

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Authors

RFRr Ayu FirdausiahBPBintang Nurrama PutraRSRaihan Salsabila

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Overview

This study examines how consumer ethnocentrism and cultural sensitivity impact local product purchases, indicating a complex relationship with imported products.

Key Points

  • Consumer ethnocentrism drives intention to purchase local products, suggesting a strong preference for domestic over foreign goods.
  • Cultural sensitivity positively influences the perception of imported products but does not affect consumer ethnocentrism.
  • Imported products' judgment does not impact consumers' intentions to buy domestic products, revealing consumer loyalty trends.
  • Study analyzed 201 respondents with interests in local fashion brands, using structural equation modeling to assess relationships.

Cite This Study

Firdausiah et al. (2025) studied this question.

synapsesocial.com/papers/68d7b3edeebfec0fc523736bhttps://doi.org/10.22219/jamanika.v5i2.39908
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