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September 20, 2025Journal of Islamic Economics LaribaOpen Access

Why do they avoid it? Factors behind brand avoidance related to the Boycott, Divestment, and Sanctions (BDS) Movement‎

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Authors

PEPebri Anjani Rizqi EfendiLALizar Alfansi

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Overview

Quantitative analysis reveals negative emotions and ideological factors drive brand avoidance among consumers.

Key Points

  • Brand avoidance was significantly predicted by negative emotions, such as anger and moral discomfort.
  • Negative word of mouth emerged as the most influential factor in generating negative emotions among consumers.
  • The study examined 260 Indonesian respondents, using Partial Least Squares Structural Equation Modeling for data analysis.
  • The findings emphasize the importance of emotional responses and social triggers in consumer brand avoidance.

Cite This Study

Efendi et al. (2025) studied this question.

synapsesocial.com/papers/68d46aae31b076d99fa67913https://doi.org/10.20885/jielariba.vol11.iss2.art6
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  4. 4Issue analysis of pro-israel product boycott: An empirical study of trust and purchase decisions of food and beverage products in Indonesia2025
  5. 5Extending the theory of planned behaviour in Islamic consumer boycotts: the mediating role of religious animosity, emotions and boycott-specific self-efficacy2026